Human-centric SEO · AI visibility · Systems for small business
Mountain overlook at dusk, looking out over a valley
Experience

Years in sales, now in digital marketing

Digital marketing, SEO, content, and automation, built on years in sales and operations that taught me how people actually decide.

Summary

Professional summary

It’s mostly been two jobs that turned out to be the same one: getting people to find a business, and getting them to trust it once they do. The first stretch was wireless sales and running stores, leading teams and coaching people through the gap between knowing what to do and actually doing it. The second is SEO, content, and the automation underneath, built and tested on my own site before it goes near a client’s. I care more about why a page ranks and why a person buys than about any single tactic, and most of what I know came from doing the work, not reading about it.

Strengths

Core competencies

SEO Strategy & Execution E-E-A-T Optimization Content Marketing Organic Local SEO Marketing Automation WordPress Development Email Campaigns & CRO Paid & Organic Social Keyword Research Lead Generation & Funnels Team Leadership
Track record

Professional experience

OnGoing View
Founder & Digital Strategist
2025 to Present
  • Built and launched OnGoing View on WordPress as a working lab for testing SEO strategies, content systems, and marketing automation in a live environment.
  • Designed and deployed a self-hosted automation stack using Docker, n8n, PostgreSQL (with pgvector), and FastAPI on a VPS to experiment with content workflows, data processing, and publishing pipelines.
  • Developed a custom AI agent framework integrated with n8n to explore scalable approaches to content research, drafting, and scheduling.
  • Structured the site as a public-facing resource for sharing experiments, tools, and insights across personal development, home training, and digital strategy.
  • Built and managed a Notion content dashboard integrated with Google Sheets and Docs for editorial tracking, repurposing, and performance monitoring.
  • Applied working knowledge of Python, JSON, HTML, and CSS to customize site functionality, troubleshoot technical issues, and extend automation capabilities.
Fusion Inbound
Digital Marketing Specialist
2022 to 2025
  • Developed and executed SEO-driven content strategies across a multi-location client network spanning up to 15 locations under 4 franchise ownership groups, focused on organic local SEO, search intent alignment, and E-E-A-T content signals.
  • Took full ownership of organic SEO strategy for a client location, publishing blog content, building FAQ pages, and refining landing pages. Grew organic search traffic from negligible levels to roughly one-third of total site traffic within six months.
  • Authored a single SEO-targeted blog post that became one of the highest-performing pages on a client site, driving about 12.8% of all page views.
  • Created and optimized blog content, web copy, email campaigns, and social posts using a human-centric writing approach aligned with brand voice and local market needs.
  • Managed end-to-end content calendars, paid social campaigns, and organic social strategies across multiple platforms for each client location.
  • Tracked and reported on performance using GA4, Google Search Console, and Rank Math, turning the data into actionable changes.
  • Built and maintained a Notion content dashboard for multi-location editorial planning, repurposing, and cross-platform scheduling.
  • Developed and executed email marketing campaigns including lead magnets and nurture sequences through ConvertKit and Mailerlite.
Freelance Digital Marketing
SEO Content Creator & Consultant
2022 to present
  • Produced SEO-optimized articles, web copy, newsletters, and email campaigns for clients across water treatment, automotive, music, and other industries.
  • Conducted keyword research and competitive analysis to shape content strategy and improve organic rankings for small and mid-size businesses.
  • Supported clients with organic local SEO, Google Business Profile optimization, and reputation management, reinforcing trust-based ranking signals.
T-Mobile / Sprint
Retail Store Manager
2020 to 2022
  • Led daily operations and a team of 20+ employees, consistently exceeding monthly sales targets through consultative selling and data-informed coaching.
  • Built a performance-driven culture focused on customer experience, team development, and accountability.
  • Managed hiring, scheduling, onboarding, and ongoing performance development for all staff.
Verizon Wireless
Solutions Manager · Solutions Specialist
2011 to 2019
  • Drove double-digit year-over-year revenue growth through client presentations, consultative sales, and product adoption strategies.
  • Mentored and trained team members, developing training guides and coaching frameworks that lifted team-wide performance.
  • Delivered consistent improvements in customer satisfaction and retention.
Education

Yeshiva University

Marketing & Management

Technical skills
PlatformsWordPress, Shopify, Wix
AnalyticsGA4, Search Console, Rank Math, Yoast, SEMrush
Automationn8n, Docker, PostgreSQL, FastAPI, Python, ChatGPT, Claude
LanguagesPython, HTML, CSS, JSON
DesignCanva, Figma
CRM & EmailConvertKit, Mailerlite, Mailchimp
CollaborationNotion, Google Workspace, Slack, Monday, Asana
InfrastructureVPS, Docker Compose, Cloudflare, pgvector
Work with me

Want this on your side?

Years of figuring out how people find, choose, and trust a business. If that is what you need, tell me what is going on.

Tell me about your business